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Entrepreneurship to Innovate: Startups

Nooba Health and SanaMed These are two startups created by ECC students at the end of the “Entrepreneurship to Innovate” course.

SanaMed, a startup backed by Morocco’s Hospitals and Ambulatory Care Department, develops solutions based on automatic natural language processing (NLP) to solve problems linked to the digitization of medical data.

Their tools include an instant keyword search, a specialized dashboard offering simplified visualization of relevant data, and a secure exchange channel between doctors.

The SanaMed team, made up of engineers, a cardiologist, an entrepreneur and a university professor, is working on a test version to be deployed in clinics and private healthcare establishments.

Their initiative aims to facilitate access to and analysis of medical data, saving doctors time in their search for essential information.

This innovative solution offers a secure platform based on automated language processing (NLP), giving doctors access to an ergonomic dashboard that extracts essential information from their patients’ medical records. These files can be complex, often accompanied by numerous PDF files of dozens of pages. Thanks to SanaMed, doctors can save at least ten minutes per patient, enabling them to devote this precious time to themselves or their patients every day.

Team

  • Hamza Sbiti: Student engineer at the Ecole Centrale Casablanca.
  • Fatima zahra Assmina: engineering student at Ecole Centrale Casablanca.
  • Nathan Malka: French doctor and cardiologist
  • Mohammed El Rhabi: University professor and head of Uter MID@S at Ecole Centrale Casablanca.
  • Jeremie Brabet Adonajlo: Franco-Israeli entrepreneur.

Resources

Discover Nooba: Improve your walk-in medical care experience

Statistics revealed by a survey of ECC students: 70% received health care from healthcare professionals without an appointment. However, walk-in clinics and their waiting rooms pose health and convenience problems for patients. We believe the situation can be greatly improved.

Nooba offers you an innovative solution. We provide medical practices, clinics and hospitals with a virtual queuing system based on QR codes. Thanks to this technology, you can anticipate waiting time, go about your business and avoid being confined to a waiting room where potential virus carriers may be present.

For doctors, Nooba automates waiting room management and generates valuable statistics on patient numbers. In addition, we have developed a pre-consultation questionnaire enabling patients to explain their medical history, treatments and symptoms. This enables doctors to focus immediately on the essentials, saving precious time during the preliminary interview. In a context where doctors are in short supply, increasing their productivity is essential.

Nooba therefore enhances your experience of walk-in medical care, while making doctors’ work easier and more efficient. What’s more, our system provides global statistics that enable us to better anticipate health problems across the entire healthcare system.

The team:

  • Marouane Maamar: engineering student at Ecole Centrale Casablanca.
  • Najwa Ouali: engineering student at Ecole Centrale Casablanca.
  • Badr Khaldoune: engineering student at the Ecole Centrale Casablanca.
  • Mohammed El Rhabi: University professor, head of Uter MID@S.
  • Jeremie Brabet Adonajlo: Franco-Israeli entrepreneur

Resources

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Offres d’emploi

M. FREDERIC DELIGNY

Director of Human Capital

Frederic Deligny has over twenty years of experience, both in Morocco and internationally, primarily in the services and consulting sectors.

A graduate of EDHEC Business School (France) with a major in Entrepreneurship, and holder of a Master’s degree in Information Systems, Frederic Deligny is also certified in personality assessment tools covering behavioral dimensions, motivations, stress quotient, and emotional intelligence.

His professional career in Morocco has focused on Human Resources roles, holding senior positions within companies where he has been responsible for defining HR vision and developing strategies, programs, and tools aimed at improving Human Capital management processes. He has also worked in consulting firms as an expert advisor to executive management and HR departments of major Moroccan, African, and international organizations.

Frederic Deligny is currently the Director of Human Capital at École Centrale Casablanca.

TAHA MANSOUR

MENTALIST AND EXPERT IN INFLUENCE COMMUNICATION

Taha Mansour is a mentalist and consultant specializing in soft skills and influence. His show “The Butterfly Effect” was ranked Best Magic/Mentalism Show and 7th Best Show Overall in Paris (BilletReduc 2020), and is one of the few magic/mentalism performances eligible for the Cyranos Awards (formerly Petits Molières).

A graduate of École Centrale Paris, Taha applies his expertise in mentalism to the world of management and business, offering consulting sessions and training programs in communication and influence. Enhance your communication skills and make your presentations, performances, and products more impactful through his training sessions.

A trainer at CentraleSupélec Exed (Executive Education) and CentraleSupélec (engineering school), Taha Mansour delivers highly engaging and impactful training sessions to executive committees in France, providing a fresh perspective on organizational management and interpersonal interactions.

AZIZ DAOUDA

After completing his primary, secondary, and university studies in Rabat, he earned, as an athlete, a scholarship to the Institutul de Educația Fizică București in Romania, where he obtained a higher education diploma in Physical Education, specializing in athletics, in 1977.

After a brief stay in Morocco, he moved to Canada in 1980, where he pursued further studies at the Université de Montréal in Physical Activity Sciences, earning an MSc in Exercise Physiology. Upon returning to Morocco, he held several senior academic and administrative positions at the Institut Royal de la Formation des Cadres (IRFC), including Director of Studies, as well as roles within the Ministry of Youth and Sports as Head of Service, Head of Division, and Acting Director of Sports.

Within the ministry, he initiated and contributed to several major infrastructure and organizational projects, notably as co-author of the first law on sport and physical education enacted in Morocco. He also took part in organizing the Mediterranean Games 1983 and the Pan Arab Games 1985, held respectively in Casablanca and Rabat. He later served as Director General of the Peace Games in 1992 in Ifrane.

He also acted as General Coordinator for the IAAF World Cross Country Championships 1998 and as Director General of the World Youth Championships in Athletics 2005 held in Marrakech. In the same city, he directed the International Marathon Grand Prix Hassan II for about a decade.

After serving as Secretary General in 1979, he became Technical Director of the Fédération Royale Marocaine d’Athlétisme on three occasions, notably from 1994 to 2006 (with a break between late 2000 and early 2003). In June 2006, he stepped down from Moroccan athletics leadership and was later appointed Technical Director of the Confederation of African Athletics. In 2013, he received the Order of Merit from the World Athletics for his contribution to the development of athletics.

During his coaching career, Aziz Daouda trained several prominent athletes, including Fatima El Faquir, Saïd Aouita, and Nezha Bidouane. He also managed top Moroccan and international athletics stars, achieving numerous titles and world records with athletes such as Hicham El Guerrouj, Jawad Gharib, Hasna Benhassi, and Salah Hissou.

Christophe BOFARULL

Christophe Bofarull is a graduate of ESCP Business School in marketing and communication.

He later specialized in competitive intelligence at the Institut des Hautes Études de Défense Nationale (IHEDN) and in negotiation/mediation at Harvard Law School.

He has led international projects for more than 15 years across Germany, the United States, South Africa, and Morocco.

In recent years, Christophe has successfully implemented negotiation training programs for executives of major international corporations. He also teaches and shares his expertise in prestigious academic institutions, focusing on negotiation and mediation.

Christophe Bofarull is also an international negotiator involved in major global events such as the World Forum and climate conferences.

Antonin DENIS

UNIVERSITY DEGREE IN EXECUTIVE COACHING: LEADERSHIP AND MANAGEMENT COACHING CY Cergy Paris Université

He holds a University Diploma in Executive Coaching: Coaching for Executives and Managers from CY Cergy Paris Université, as well as an ACC Portfolio Certification (Associate Certified Coach) from the International Coaching Federation. He is an executive and team coach specializing in leadership development.

Before undertaking his academic training in executive coaching at the age of 40, Antonin built a career as an entrepreneur. For 20 years, he produced advertising and documentary films. He interviewed executives from major multinational organizations such as Banque Populaire, the French Senate, the Chamber of Commerce and Industry of Paris, and senior leaders of Société Générale across Paris, London, Singapore, and Tokyo.

He also worked with renowned athletes such as Didier Drogba, as well as numerous actors, singers, and public figures with distinguished careers.

These experiences enabled him to develop strong expertise in public speaking and communication under all circumstances, particularly in front of cameras and media.

Antonin has been collaborating for over seven years with École Centrale Casablanca, leading personal development and leadership workshops for engineering students, as well as tailored executive programs and master’s-level courses.

TAHA MANSOUR​

MENTALIST AND EXPERT IN INFLUENCE COMMUNICATION

Taha Mansour is a mentalist and consultant specializing in soft skills and influence.

His show “The Butterfly Effect” was ranked the Best Magic/Mentalism Show and the 7th Best Show across all categories in Paris (BilletReduc 2020). It is also one of the few magic/mentalism shows eligible for the Cyranos Prize (formerly the Petits Molières).

A graduate of École Centrale Paris, Taha applies his expertise in mentalism to the world of management and business, offering consulting sessions and training in communication and influence. He helps improve communication skills and makes presentations, performances, and products more impactful through his coaching sessions.

He is a trainer at CentraleSupélec Exed (Executive Education) and CentraleSupélec, where he delivers high-impact and unconventional training sessions to executive committees in France. His work provides a fresh perspective on organizational management and interpersonal interactions.

Patrick d’Humières

President of Eco-Learn

He is President of Eco-Learn, a training organization focused on sustainable development and affiliated with CentraleSupélec Exed. He also teaches “Sustainable Business Models” at Sciences Po in Paris.

An international expert in business–society relations, he specializes in Corporate Social Responsibility (CSR) and sustainable development management. He has been involved since their inception in major international initiatives such as the UN Global Compact, the International Integrated Reporting Council (IIRC), and ISO 26000.

He is Director of the “Master Classes 21” and teaches at Sciences Po on sustainable business models. He has also co-directed the HEC program on Sustainable Transition Management and leads the Casablanca Sustainable Campus (www.academie-durable.org) as well as the community of responsible managers (MR21).

He previously led sustainable development initiatives for five years in the pharmaceutical sector with Les Entreprises du Médicament.

He also created ADMICAL to promote corporate sponsorship, initiated the first forum on responsible business, and co-founded the Collège des Directeurs du Développement Durable (C3D), which brings together sustainability professionals in France.

Fouad Riane

Professor of Supply Chain

He holds a PhD in Management Sciences from UCLouvain in Mons.

Karine Raïes

Associate Professor of Marketing

She holds a PhD in Management Sciences from Université Grenoble Alpes.

Jean-Loui Magakian

Professor of Strategy and Organization

He holds a PhD in Management Sciences from Université de Lyon.

Vincent Giolito

Professor of Strategy

He holds a PhD in Economics and Management from Solvay Brussels School of Economics and Management.

Thomas Gauthier

Professor of Strategy

He holds a PhD in Experimental Medicine from Imperial College London.

Dimitri Dagot

Professor of Leadership

He is a graduate engineer from École Centrale Paris (Class of 1992).

Jean Charles Clément

Professor of Finance and Corporate Governance

He holds a PhD in Management Sciences from Université Pierre-Mendès-France (UPMF).

Nassef HMIMDA

EXPERT IN DISRUPTIVE INNOVATION

Nassef Hmimda holds a PhD from École Centrale Paris in Strategic Management of Technology and Innovation. He has been teaching management for over 20 years, with academic experience spanning both business schools and engineering schools.

He is also the Director of CentraleSupélec Exed Casablanca and oversees the Specialized Master’s program in Leadership and Innovative Projects at CentraleSupélec in collaboration with École Centrale Casablanca.

In parallel, he founded his consulting company, Makin’Ov, which supports organizations in defining transformation and innovation strategies. He has worked with several major French corporations including Air Liquide, Essilor, La Poste, Société Générale, SNCF Réseau, Thales Group, and Vinci Autoroutes.

REDHA MOULLA

INTERNATIONAL EXPERT IN AI AND DEEP LEARNING

Redha Moulla is an artificial intelligence consultant who has been supporting companies for over ten years in innovation and data-driven transformation initiatives. He intervenes across all stages of AI projects, from identifying and qualifying use cases to designing and deploying solutions.

He holds a PhD in Automatic Control from Université Claude Bernard Lyon 1, as well as three Master’s degrees: in Big Data from Université Paris-Dauphine, in Innovation from Université Paris-Saclay, and in Physics from Sorbonne University. He also holds a certification in Digital Transformation from ESSEC Business School.

He teaches Deep Learning at EPITA, as well as Machine Learning and Natural Language Processing at École Centrale Casablanca. He is also a trainer for a major Paris-based professional training organization, where he teaches executives how to manage AI-driven transformation projects.

Arnaud PELLETIER

INTERNATIONAL EXPERT IN COMPLEX PROJECT MANAGEMENT

Arnaud Pelletier is an international expert and trainer in complex project management, with over 25 years of experience in international projects, organizational transformation, project performance improvement, and coaching of project managers.

He holds an Engineering Degree from ESME Sudria, is a NLP Practitioner certified by Institut Français de Programmation Neuro-Linguistique, and an ISO Quality Auditor certified by TÜV.

He is a trainer at CentraleSupélec and has supported numerous international organizations, including Zodiac Aerospace, Fraikin, RATP Group, SNCF, Veolia Transport, Transdev, Safran, BNP Paribas, and many others.

His expertise covers portfolio performance improvement, program and project diagnostics, organizational audits and best-practice recommendations in project management, change management, and coaching of project directors and project teams.

Pascal EMERY

INTERNATIONAL EXPERT IN COMPLEX PROJECT MANAGEMENT

Pascal Emery is an international expert with over 25 years of experience in complex project management. He is a trainer at CentraleSupélec.

He holds an Engineering Degree from ENSTA Paris (Mines ParisTech), is a Lean Six Sigma Master Black Belt, and is certified in Executive Coaching/Professional Coaching from HEC Paris.

He has supported numerous international organizations, including Vinci Energies, Air Liquide, Areva, Schneider Electric, Peugeot Citroën, Michelin, Fraikin, Euromaster, Infiniti, Nissan, Gaztransport & Technigaz, CMA CGM, Safran, Zodiac Aerospace, Microsoft, Johnson & Johnson, Pierre Fabre, and others.

His expertise includes portfolio performance improvement, program and project diagnostics, organizational audits with best-practice recommendations in project management, change management, and coaching of project directors and project teams.

EMMANUEL PERNOD

EXPERT LEAN SIX SIGMA

Master Black Belt Lean Six Sigma / Agile Methods: Management 3.0 / Coaching of executives and teams / Change management / Complex project management / Sup de Co Reims (NEOMA)

Training / Certifications:
Sup de Co Reims (NEOMA) / Lean Six Sigma Black Belt (AFNOR certification) / Professional Coaching – (Coaching Academy certification) / Agile Methods: Management 3.0

Relevant references:
Performance improvement projects (bottling lines, customer orders) / Training and coaching of managers on team facilitation (visual management, briefings, Gemba walks)

EDF: Design of the Group’s operational excellence program
Training and coaching of more than 1,500 managers (Yellow, Green, Black Belt and Lean Leaders)
Leadership of more than 100 projects (marketing, sales, engineering, production, distribution)

Air Liquide Santé France
Lean Leader training for managers

La Poste
Deployment of a Lean managerial culture across 20 warehouses
Green Belt training

ZF Trading France
Operational excellence program (marketing, sales, customer relations, logistics)

Other references: Accor, Caisse d’Epargne, Edenred, Generali, SNCF

OLIVIER GAULT​

EXPERT LEAN SIX SIGMA​

Responsable pédagogique excellence opérationnelle à CentraleSupélec Exed,
He is a Master Black Belt and an expert in performance improvement through Lean Six Sigma. / Olivier has 20 years of experience in management positions in the fields of Quality, performance, Six Sigma, organizational change management, and After-Sales Service. He is a Master Black Belt and an expert in performance improvement through Lean Six Sigma.

Expertise in commercial service dynamics (selling services, team motivation in Service), development of service activities (operational capabilities, spare parts logistics, support processes). His areas of expertise: After-Sales Service growth, change management, Six Sigma and Lean Sigma, operational team management.

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MARC PREDAL

Coach Lean / Agile

Lean Six Sigma Master Black Belt, IASSC-certified trainer for Green Belt and Black Belt certifications, expert in Managing for Continuous and Breakthrough Improvement (Kaizen), Lean transformation through empowerment, and operational excellence programs.

With over 30 years of experience in industry and consulting, Marc has specialized in performance challenges within large organizations, particularly in the industrial and financial services sectors, where he has supported dozens of companies and hundreds of managers.

He is a Partner and leads the Methods and Innovation division of a Paris-based consulting firm. Marc has been supporting partners of CentraleSupélec in France and Africa for more than 10 years, with strong expertise in Moroccan culture and ecosystem.

His credo: helping managers grow and enabling their teams to thrive in a dynamic of success.

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Mr Yassine HEFFOUDHI

Operations Manager

Yassine HEFFOUDHI has 15 years’ experience working alongside companies in the fields of finance, organization and process reengineering, with strong exposure to international environments.

Yassine HEFFOUDHI began his career with Deloitte in Paris, where he worked as an auditor and consultant for 8 years, assisting listed and unlisted companies in France and abroad with account certification, operational reorganizations, technical audits for privatizations…

In 2011, he joined Grant Thornton’s teams in Casablanca, as Senior Manager, to develop the Risk Management Consulting business and also take charge of an audit portfolio of strategic clients.
After 2 years, Yassine took over as Support Manager for the Moroccan entities of Canadian engineering leader SNC LAVALIN.

In early 2015, Yassine joined the team in charge of launching the Ecole Centrale Casablanca project. In particular, he was responsible for the launch and operation of the Bouskoura Campus and student residence.

Yassine HEFFOUDHI is a graduate of the Ecole Supérieure de Commerce de Paris (ESCP-EUROPE), after obtaining a degree in MIAGE from the Université Paris Sud.

Yassine Heffoudhi is Director of Operations at Ecole Centrale Casablanca.